By Brad Williams

This is part one of a four-part series where we’ll explore your Mercury placement via the sign, houses, and what certain aspects mean. Not sure where your Mercury falls? Email [email protected] with your birth time, location, and date to receive a copy of your chart.

Astrology has been used for centuries to gain insights into various aspects of our lives, from personal relationships to career choices. Entrepreneurs, too, can benefit from astrology to help guide their business strategy. In particular, the placement of Mercury in an individual’s birth chart can offer valuable insights into how they communicate and make decisions, which can be especially useful for those seeking to launch or grow a business.

Mercury is the planet associated with communication, intellect, and the ability to adapt to changing circumstances. Its placement in an individual’s birth chart can provide insights into how they approach problem-solving and decision-making, as well as how they communicate with others.

Entrepreneurs with strong Mercury placements are likely to be excellent communicators, able to articulate their vision and ideas clearly and concisely. They are also likely to be adaptable, able to think on their feet and pivot their strategy in response to changing market conditions or customer feedback.

On the other hand, entrepreneurs with restricted Mercury placements may struggle with communication, finding it difficult to express their ideas or get their message across effectively. They may also struggle with decision-making, finding it difficult to weigh the pros and cons of different options and make a clear choice.

Understanding your Mercury placement can help you tailor your business strategy accordingly. For example, if you have a strong Mercury placement, you may want to focus on building a strong brand identity and developing a clear, compelling message that resonates with your target audience. You may also want to consider investing in marketing and PR to help spread the word about your business.

If, on the other hand, you have a weaker Mercury placement, you may want to focus on building a strong team around you to help compensate for your communication and decision-making weaknesses. You may also want to invest in training or coaching to help you develop these skills over time.

Of course, it’s important to remember that astrology is just one tool among many that entrepreneurs can use to guide their business strategy. Ultimately, success in business comes down to a combination of hard work, perseverance, and a bit of luck. But for those open to exploring new approaches and insights, astrology can offer a unique perspective on how to navigate the challenges and opportunities of entrepreneurship.